What is smart digital signage?

The terms “smart” and “intelligent” are often used interchangeably, but in tech, being smart does not always equate to being intelligent.

They have distinct meanings in technology.

• Smart Digital Signage: Smart digital signage uses automation, remote accessibility, and integrations to optimize content management and audience engagement.

• Intelligent Digital Signage: Smart digital signage truly becomes intelligent when it autonomously uses AI and data analytics to predict and adapt to audience behavior dynamically, such as displaying personalized ads based on demographic data.

For example, an intelligent solution could be artificial intelligence (AI) digital signage for retail stores. This system reads customers’ demographics and moods, enabling it to display personalized product suggestions. Such a solution exemplifies both smartness and intelligence in digital signage.

On the other hand, if we consider an interactive digital menu board that allows restaurant-goers to self-order food, then that display is only smart signage, not intelligent.